Business life cycle: Journey to exit.

Thinking about your own exit journey?

Find out more about our Corporate Finance services

Thinking about your journey to exit?

Selling a business is not a single event, but a carefully managed journey made up of distinct stages, each with its own challenges, risks and opportunities. For business owners who have invested years of passion and hard work, navigating this process alone can feel overwhelming, and without the right preparation, value can easily be lost along the way.

From early planning and exit readiness, through valuation, buyer preparation and negotiations, to completion and post‑sale considerations, expert guidance at every stage is essential. With the right advice, clear strategy and advance planning, a business sale can become a structured, controlled process rather than a reactive one. By aligning commercial objectives with financial and tax planning, our Corporate Finance team are able to help you maximise value, protect your interests and approach your exit with confidence – giving you the best possible chance of achieving an outcome that reflects the true worth of your business.

How we can help you.

At a time when stakes and emotions are high, we’re by your side for every step of the sale process. Discover how our bespoke service from our Cambridge-based specialists can help you sell your business:

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1. Initial call and getting to know you.

Initial call

We’re on your team from the very first call. We’ll be honest and practical about your options – whether you’re looking to market the business, negotiate with a single buyer, or sell your company to management. We can help you understand the M&A process. You can rest assured that every call is confidential.

Getting to know you

If 50+ years in corporate finance has taught us anything, it’s that no two company sales are the same. So we take time to listen and learn. Tell us how your business works, what makes the market tick, and what you want from a sale – we’re all ears.

Set up a call today

2. Setting a price and finding buyers.

Setting a price

It’s tricky to value your company yourself, especially when you’re so close to it. Our valuation experts will help you set a fair price, and our thorough research will give you the confidence to ask for it.

Finding buyers

We’ll use our extensive network and M&A (merger and acquisition) databases, covering businesses in Cambridgeshire and across the UK, to spot the best opportunities and draw up a shortlist. If you already have a buyer in mind, we’ll do some digging to ensure they’re right for you, notifying you of any occurrences within your selling process.

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3. Approaching buyers and negotiating.

Approaching buyers

At this pivotal stage, it’s important to attract buyers without showing your hand or advertising your plans. That’s why we personally vet and contact each company (unlike business brokers, who often use call centres and a scatter gun approach). Next, we’ll have sensible conversations with senior staff, who’ll need to sign a confidentiality agreement to know it’s your business for sale.

Negotiating the company sale

We’ll be as involved as you like, whether that’s leading the discussion or simply coaching you beforehand. We’ll arm you with facts, figures and clear goals, as well as helping you assess offers. You’ll have no nerves or uncertainty with us on your side.

4. Structuring and completion.

Structuring the deal

We love this bit – it’s when our expertise really gets to shine. You’ll have some serious brains on the job, advising on everything from commercial terms to capital gains tax. But you needn’t worry about translating corporate finance jargon: we’ll explain everything in practical terms.

Completion

This is a critical time in a company sale – but we know you need time to run your business too. So we’ll do the project management for you, from keeping the buyer on-board to controlling due diligence . We can also bring in trusted partners for legal advice on selling your business. Once the deal is complete, we won’t disappear: we like to check in and help the transition go smoothly.

Speak to a member of our Cambridge team about selling your business. We’d be happy to discuss your ideas and options. And remember, your call is completely confidential.

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Event’s calendar | Journey to exit series.

This year, we will be co-hosting a journey to exit series in partnership with Barclays, to explore the different stages of succession and exit planning, tax implications and how to plan ahead of time.

Dates to be announced.

Philip Olagunju discussing business exit with client

Heads of Terms

Whether you have engaged a corporate finance adviser to market your business for a sale or received an unsolicited offer, the Heads of Terms (“HoT”) sets out the fundamentals of their offer to you. They outline the consideration payable for the shares (or trade and assets), any expectations for key staff or seller to remain in the business, payment terms for deferred consideration and any exclusivity period for the offer, amongst other things.

While the HoTs are not legally binding, they do indicate a commitment from both sides. From this point onwards, both buyer and seller are acting in good faith, will start to incur significant professional fees, so getting the fundamentals right early is crucial. Once agreed, it can be difficult to deviate from key terms established in the HoTs, and therefore it is always worth considering taking professional advice on these to protect your position and minimise renegotiation through the process.
 

Due Diligence

Once the Heads of Terms are signed, the Due Diligence (“DD”) process begins. This is the buyer’s opportunity to have a detailed look at the business, reviewing everything from financial and tax position to employees, contracts, and customers. Think of it as looking under the hood of the business, how it works and any potential issues that could arise. 

It is also an opportunity for the seller to disclose information that may be relevant to the buyer and that might not be obvious from the documents provided. Doing this early can prevent issues later on in the process or after the sale.

The DD process can be an intense period for both the sellers and the business, especially if not prepared for it. It can require significant time and effort from key staff of the business such as your accountant or HR manager who may not directly benefit from the transaction. It will require them to be discreet to avoid disrupting the business or the deal.

It is important that key staff are brought into the transaction early, to help this process go smoothly, and it is not uncommon for these individuals to be rewarded for their efforts through bonuses or other incentives.

Professional advisers play a critical role in the process, answering complex questions, managing outsourced areas of DD with accuracy, speed and aligned with your requirements.

Completion vs Locked Box accounts

Typically, a transaction is based on two common approaches either completion accounts or locked box mechanism. Both approaches deal with the business’ financial position and therefore can impact the final consideration at completion. These will consider areas such as target working capital on a cash-free, debt-free basis.

Completion accounts are prepared after the completion date and reflect the actual financial position at completion. Adjustments are made for items such as working capital, cash, and debt to ensure the agreed cash-free, debt-free basis. This method provides accuracy but can lead to post-completion negotiations and delays while the accounts are agreed.

Locked box accounts fixes the price based on a set of accounts at an agreed locked box date prior to completion. From that point, the seller undertakes that no value will leak from the business other than permitted items. This gives the buyer price certainty and avoids lengthy post-completion adjustments, but it places more risk on the buyer for changes between the locked box date and completion.

For both methods, specific accounting policies and provisions will be agreed between the parties even if statutory accounts are used. It is important to understand the business and any specific accounting policies that are applied and relevant, to ensure they are properly reflected in this mechanism – typically the accounts are prepared on a normal basis e.g. under UK GAAP under FRS102 or IFRS for larger, international focused businesses.

Share Purchase Agreement

The Share Purchase Agreement (“SPA”) is the main transaction document and often runs to hundreds of pages, depending on the complexity of the deal and the buyer’s jurisdiction. It brings most of the elements of the transaction together, such as the structure, warranties and covenants, schedules of key information, definitions, completion accounts mechanism and templates. 

This document is typically drafted by the buyer’s solicitors but will have input from all parties such as lawyers, accountants, corporate finance and tax advisers on both sides. It is where the detail matters most.

Warranties and covenants

The Warranties and Covenants (“W&C”) primarily protect the buyer. They cover all aspects of the business from employees and customer contracts to accounting and tax provisions. These should be reviewed in detail alongside the due diligence findings to ensure they are not overly onerous and that your position is also reasonably safeguarded.

The W&Cs should be considered in detail by your legal and tax advisers. Often, these start as generic clauses that may not reflect the transaction or your business. These are often heavily negotiated parts of the documentation and link directly to the disclosure documents such as the disclosure letter.

Disclosure letter and other documents

During the due diligence process, issues may be identified by the buyer or seller that will require disclosure against specific or general warranties within the SPA. The disclosure letter plays several different roles in a transaction, it:

  1. Qualifies the warranties given by the seller in the SPA and discloses exceptions to the warranties that would otherwise constitute a breach.
  2. Allocates risk to the buyer by disclosing known issues, preventing warranty claims where the seller has already disclosed these. It is not uncommon however for known issues to be resolved pre- or as part of the transaction by agreement between the buyer and seller.
  3. Protects the seller’s liability where items are fair and sufficiently detailed.
  4. Provides transparency to the buyer and supports the due diligence findings.

Other ancillary documents for a transaction may include Loan Notes for part of the consideration, or Service Agreements for directors and/or sellers remaining in the business post-sale. Service agreements can be particularly important if any sellers are remaining in the business as employees, and part of the consideration includes an earn-out.

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