PEM News

PEMCF advises on MBO at award-winning content marketing agency

The directors of Cambridge Publishers Ltd with Lake Falconer of PEM Corporate Finance

PEM Corporate Finance advised award-winning Cambridge content agency CPL on the completion of its recent management buyout.

CPL, founded in 1996 as Cambridge Publishers Ltd, provides content marketing services – such as copywriting, video and graphic design – across both digital and print channels.

Retained clients include global corporates such as AB InBev, AstraZeneca and EY, leading membership organisations like the Chartered Institute of Marketing, and the Newmarket-based Godolphin racing and breeding operation.

The CPL team has strong journalistic credentials, having been established by senior national broadsheet newspaper professionals Mark Rosselli and Jonathan Wilson, who had worked previously in senior editorial roles at The Observer and The Independent.   

The MBO ensures CPL has a robust leadership succession strategy and establishes an ownership and management structure to support its continued growth.

Led by Managing Director Mike Sewell, the MBO has broadened the ownership to include a number of key members of the existing team. Mark and Jonathan remain as shareholders and are continuing to play an active role advising a number of clients.

Lake Falconer and Tony Stairs at PEM Corporate Finance helped the vendors complete the transaction.

Lake Falconer, Corporate Finance Partner, said:

“We’re delighted to have helped Mark, Jonathan and Mike put this succession structure in place. The deal puts CPL in a good position to go for growth and continue to benefit from the expertise and knowledge of its founders.”

CPL’s Mike Sewell added:

“We had been thinking about a succession strategy for a while and Lake and Tony provided excellent advice and support from start to finish. Importantly, we managed to complete the transaction without it having a noticeable impact on our business performance. The deal was completed just before Christmas 2016 and I am really pleased with how the new team is bedding in.”

Duncan Walker, of Greenwoods Solicitors, and Oliver Phillips, of Dixon Phillips, provided legal advice.

For more information please contact Shaun Nichols, Marketing Co-ordinator at PEM Corporate Finance, on 01223 728 280 or

Latest from PEM

PEM Corporate Finance advises on succession buyout at Bailey Fisher

14/08/2018 - 16:35

Bailey Fisher Executive Search, a leading Cambridge and London firm focussed on the hiring of senior executives to some of the most successful companies based in the UK, has announced changes to its ownership structure which will further strengthen the business. PEM Corporate Finance acted as lead advisers on the succession buyout.

Read more >

Our culture

13/06/2018 - 12:28

Happiness and well-being is important to us. This emphasis on creating a positive culture where people can thrive is key to our success in attracting and retaining talented employees.

Read more >

PEM Corporate Finance advises on sale of leading energy management company

11/06/2018 - 21:10

eSight Energy Group Ltd, a leading developer and supplier of energy management software, is pleased to announce the sale of the company to German private equity firm, BID Equity. The acquisition enhances BID Equity’s position as an IoT (Internet of Things) provider focused on the energy sector and represents an exciting new growth phase for eSight Energy.

Read more >